Let's talk Marketplace LTM 92: Zalando takes over About You! What happens now?
The news was like a shockwave: Zalando is buying About You. A week later, it's time to take a closer look at what the takeover means for the market, retailers and brands. Valerie and Ingrid have brought Stefan Wenzel, an experienced fashion and marketplace expert, into the podcast for this.
Together they shed light on how the step is to be evaluated from Otto's point of view, what impact the merger of the number one and two has on fashion retail and whether it helps to compete against Shein (spoiler: rather not).
They also discuss opportunities and risks for brands and retailers – Zalando is currently sending notices to successful brands and delaying the onboarding of new partners – and the rumor that Zalando could also take over Asos.
Newsflash:
- Zalando has officially launched on TikTokShop in the UK, partnering with 55 iconic brands including Nike, Adidas, AllSaints, and Dr. Martens.
Note from the sponsor PlentyONE:
PlentyONE is a German e-commerce service provider offering a complete solution for your omnichannel business – with a very strong focus on marketplaces. It covers the entire sales process across more than 150 sales channels and is suitable for manufacturers and brands of all sizes worldwide. In 2023, more than 116 million orders with a GMV of 9.8 billion euros were processed via the platform. In the coming months, PlentyONE plans to focus on expanding its innovative channel layer technology: this will ensure more efficient, standardized marketplace connections and relieve brands and retailers of complex system processes. More at https://www.plentymarkets.com
Note from the sponsor byrd:
byrd is a e-commerce fulfillment provider that can handle logistics across all of Europe and is particularly good for tricky cases in addition to standard services. For example, when best-before dates for food or cosmetics need to be observed. Or when strict specifications have to be adhered to when shipping products that sport organics labels. A selection of more than 15 logistics options helps to find the best solution in each case. Integrations with partners such as PlentyONE, ChannelEngine and billbee make the solution particularly interesting for marketplace sellers. And that's why brands like Refurbed, Weareknitters, Manuka Honey, Bababoo and Friends and Lakrids by Bülow trust byrd. More at https://www.getbyrd.com
Chapters:
01:10 Breaking News: Zalando Acquires About You
03:55 Expert Insights: The Impact of the Merger
11:35 Newsflash
17:34 Analyzing the Merger: What It Means for the Industry
24:58 The Impact of Mergers on Fashion Brands
36:07 Navigating the New Marketplace Landscape
39:55 Technical Integration and Market Dynamics
46:14 Future Prospects and Strategic Moves
50:28 Final Thoughts on Market Evolution