141. Injecting Fun Back Into the Advertising Process

Do you remember when running an agency was fun?

The emergence of digital tools has led to a focus on measurement and metrics, but it has come at the expense of process innovation and creativity—and that, ultimately, has led to a lot of uninspired work.

It’s time to rediscover the fun of the creative process.

Paul Charney, Founder and CEO at Funworks, joins the show to talk about using fun to help you achieve your agency’s goals—both creative and financial—and spark new ways of achieving business results for your clients.

We discuss:

- How the dawn of digital stripped the fun out of the advertising process

- How improv comedy fundamentals can shake up the creative process

- Why focusing on the voice of the customer means you no longer have to guess what’s inside your client’s head

- How to bring joy back into the creative process

Reach out to Paul: paul@howfunworks.com

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