

The Art of Creation with The Edge - Part Two
Oct 9, 2025
In this conversation, The Edge (Dave Evans), the legendary U2 guitarist, dives deep into the parallels between artists and entrepreneurs. He shares how creativity is intertwined with risk-taking and the lessons learned from failure. The Edge reflects on his journey of reinventing U2's sound and revisiting classic songs. The discussion also explores the future of music in the age of AI, questioning whether algorithms can truly spark innovation. He asserts that, despite the rise of technology, human imagination will always hold unique value.
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Childhood Curiosity Shaped A Sound
- The Edge recalls childhood experiments with animation, explosives, and guitar effects as formative curiosities.
- He says those same impulses shaped U2's technological and sound experimentation later on.
Creativity Links Art And Entrepreneurship
- Creativity unites entrepreneurs and artists by imagining things that don't exist and making them real.
- The Edge says fostering curiosity in kids and business drives innovation on global challenges.
Find Identity By Rejecting The Familiar
- U2 initially focused on what they didn't want to sound like, which guided their unique voice.
- The Edge says recognition of a breakthrough is instinctive and often nonverbal.