In this episode of CMO Insights, Jeff Pedowitz sits down with Shane Lennon from @VirtualCMO.
Shane talks about:
- Not only aligning sales and marketing but also aligning with the product team
- Focusing on the customer as a product goes to market and studying the customer life cycle journey
- The lifetime value of customers and how we can continuously to deliver value to them
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
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CMO Insights