Lead Like a Woman If It's Not Hell Yes, It's Hell No!
Lorrie Morgan is the Owner and President of Red Hot Copy. She is considered an industry trailblazer in the world of emotional response copywriting and marketing, especially when it comes to selling to women. She founded her first company, Red Hot Copy, in 1999 so she could work anywhere, raise her family, and make a good living. Her highest values are family, freedom, and fun.
After studying closely with many communications legends, Lorrie takes established marketing formulas and adds her own feminine spin to increase conversion. She currently lives in Arizona on a 13-acre horse ranch with her partner. When not working on copy or mentoring other business owners, she is usually living out her big value fantasies by riding her horses, raising chickens, or shooting competitively.
In this episode…One of the most common challenges women face in both their professional and personal lives is knowing when to say 'Yes' and when to say 'No.’ They often put the needs of others before their own, and in the process, they end up forfeiting their own desires.
It is therefore important for every woman to identify and know where her priorities lie. You need to learn how to say 'Yes' only to the things that actually matter, and you have to be very protective of your time and take control of your life. You should never force yourself to tolerate things that don't make you happy. If it’s not lighting your fire, you don’t have room for magic to happen!
In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Lorrie Morgan, the Owner and President of Red Hot Copy, to talk about communication crafted for women versus men. Lorrie also shares her copywriting background, her coaching work, and talks about her horse ranch. Stay tuned.