198. The No-Nonsense Path to Sales Success with “The Sales Whisperer” Wes Schaeffer

If you're like most business owners, you probably hate cold calling. I can relate. I hate it too. Selling isn't easy, not even for the raging extrovert who loves the limelight and chatting with random strangers. From a young age, we're taught to be humble and self-effacing. So it's no surprise that most of us find hyping up ourselves, our company and its products a little uncomfortable. Yet, sales is as necessary as the air we breathe. Without sales, a business can't exist. Even if you didn't have to interact with prospects and could leave it all to the sales team, it's still part of your job to get out there and evangelize your company.  Today, I'm joined for this episode number 198 by sales expert three-time author and HubSpot partner Wes Schaeffer, also known as the Sales Whisperer for a crash course in sales. Wes will be revealing the biggest mistakes business owners make in sales. We'll be talking about the difference between sales and marketing and the method great products sell themselves. I hope you're ready for this no-nonsense lesson in sales funnels, pipeline, CRMs, and lead nurturing, so let's get this show on the road.