Conversations from LSI Proximie/Inovus: Bringing Your Startup to the U.S. | LSI Europe '25
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Nov 14, 2025 
Nadine Hachach-Haram is a reconstructive plastic surgeon and founder of Proximie, which enhances operating room efficiency through data connectivity. Elliot Street, co-founder of Inovus Medical, focuses on revolutionizing surgical training with simulation technologies. They discuss strategies for medtech startups entering the U.S. market, debunking myths about market entry, and the importance of localized learning. Key points include the necessity for honest VC conversations regarding capital needs and the vital role of founders as on-the-ground salespeople.
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OR As An Intelligence Layer
- Proximie positions an "intelligence layer" in the OR that connects multimodal data, devices, and experts to improve quality and utilization.
- Nadine says this drives ROI for hospitals and accelerates device partner R&D by revealing real-world usage.
From Bedroom Startup To Simulation Leader
- Elliot founded Inovus in his bedroom to solve surgeon training shortages by shifting to simulation-based training.
- He built hybrid hardware and a digital surgery platform to scale surgical education globally.
Go Founder-Led And Focused
- Go on the ground early, ask lots of questions, and target one region until you get traction.
- Elliot recommends founder-led visits and focusing on a single state or city to find product-market fit.