Dave’s guest this week is Niccolò Gloazzo, Senior Director of Media & Omnichannel at Kettle & Fire, the brand that helped pioneer shelf-stable bone broth and functional soups.

Niccolò shares how Kettle & Fire grew from a digitally native brand into a national retail presence, and what it takes to manage DTC, Amazon, retail media, and in-store growth as a single, connected system.

The conversation covers why starting in DTC can create leverage across other channels, how reviews and content portability drive performance, and how retail media has evolved into a full-funnel growth engine. Niccolò also shares how seasonal moments, creative testing, and AI-driven planning are shaping the brand’s approach to modern commerce.

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

Functional Foods in an Omnichannel World — with Kettle & Fire’s Niccolò Gloazzo