Liftoff with Keith Newman: For Founders looking for a new growth playbook and further inspiration. The Look Back: Annual Report 2024 (An Update from Host Keith Newman)
The Look Back: Annual Report 2024
An Update from Host Keith Newman on the Podcast and more from Newman Media.
Thank you listeners + friends for your support!
Highlights;
- Audience Growth
- Program Growth
Reminders:
- Subscribe and Share
- Provide Feedback
- Suggest Guests
- Become a Sponsor!
Addendum
1) Podcast networks are aiming to tap into influencer marketing budgets, as they believe podcast hosts often have a similar social media presence to traditional influencers. Big podcast player iHeartMedia reported an 8% rise in second-quarter revenue, partially due to its strategy of promoting podcast hosts as influencers. However, the challenge lies in convincing those who control influencer marketing budgets of this new approach.
2) Check this out too: https://digiday.com/media/media-briefing-why-podcast-execs-are-making-a-play-for-advertisers-influencer-budgets/
Keith Newman
CEO - Newman Media, Inc.
Strategic Partnership Advisor to Growth Co's
Podcast: https://podcasts.apple.com/us/podcast/the-look-back-a-free-flowing-interview/id1560219589
"Chalk Talk" Keith and Legendary GTM Guy Bobby Napiltonia > https://www.youtube.com/channel/UCUvvqr6CBiqMOUbWfe7vWzQ
Mark Cuban, Super Shark: https://podcasters.spotify.com/pod/show/keith878/episodes/Mark-Cuban-evj8rr
*New> Substack: https://keithnewman.substack.com/