The Email Marketing Show

How To Get Results From Your Email Outreach – Warming Up With Jason Bay

Jan 29, 2020

24:45

This episode we’re chatting about email outreach, and if you’re in B2B sales, or you’ve done it before, then you know what we mean when we say ‘cold outreach’. And you probably know how terrifying it can be!

A lot of first-time salespeople and entrepreneurs sometimes get that ‘icky’ feeling when they have to reach out to somebody they don’t know and actually sell stuff.

Jason Bay, Co-Founder of Blissful Prospecting, has come up with an amazing method to make outreach more comfortable and get actual replies from people who are actually interested in what you have to offer. Sound good, huh?

How To Warm Up Your Email Outreach

Episode Content

(3:43) What is the REPLY Method?
(5:28) How do you figure out who to contact when you’re doing outbound email outreach?
(7:31) Are there any circumstances where you might be doing warm outreach instead of ice-cold?
(9:55) How to use your LinkedIn engagement to find warm leads.
(11:31) Let’s get into the details of the REPLY Method.
(12:41) R – results
(13:40) E – empathy
(15:07) P – personalisation
(17:44) L – laser focus
(19:29) Y – you
(21:30) Subject line of the week with Jason Bay