Business Strategy for CPA's 262 How CPAs Can Build a Product Ladder
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THIS WEEK’S EPISODE
In this week’s episode, I talk about the idea or concept of a product ladder and what it looks like to build one.
A product ladder is a useful tool or concept that when you put it in play, can help you convert more prospects into clients more easily, and it gives you visibility into the warmth of your pipeline of prospects. It also filters in higher quality clients while filtering out less well-fitting clients, and it does those things while generating revenue.
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REFERENCED EPISODES
Listen to these two episodes for rungs that can go on a product ladder:
250 Productized Services: Sell Your Expertise, Not You Working
251 Digital Products: Sell Your Expertise, Not You Working
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