Neuro-ID is a real-time behavioral analytics tool that analyzes all of our very human and unique taps, clicks, and swipes to help its customers fight fraud and better understand their customers. The company, based out of beautiful Whitefish, Montana, announced a $35 million Series B yesterday, in which Not Boring Capital is participating. I sat down with CEO Jack Alton to discuss:
- What Neuro-ID does
- Transitioning from fighting fraud to a wide range of use cases
- The unlikely advantage of the Whitefish HQ
- How the Series B came together
- What the company plans to do with the money
- How to do a founder --> outside CEO transition right.
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