Episode 54: Creative ABM and demand generation campaigns with Carrina Ekvall

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In the era of automated generic outreach, fresh and creative direct mail campaigns stand out.
That was the topic I had a chat about with Carrina Ekvall, who’s running Epicor Software’s field demand marketing team for Americas.

Tune in to learn:

- About creative campaigns that work in niche industries like manufacturing
- How to work with sales to make sure campaigns are impacting revenue
- How to develop a revenue-driven strategy for a complex tech solution

You can get in touch with Carrina via LinkedIn:
https://www.linkedin.com/in/carrinaekvall/