045: Stories, not atoms with Dustin Coleman

In the latest episode of A76 The Human Spark, I chat with Dustin Coleman—Writer, Senior Content Strategist and Co-founder of 12 Acres Creative—about the importance of storytelling as a human craft in an increasingly automated world. With a lifelong love of narrative, Dustin shares how curiosity, observation, and conversation fuel his ideas and why real stories matter more than ever. We explore how Dustin evaluates ideas, why emotional response is his north star and how persistence not convenience leads to the most meaningful stories. This episode is a reminder that the best ideas come from listening deeply, persistently asking questions and staying relentlessly curious. Hope you enjoy. Happy holidays!

Plus, continue to listen to our season 4 ideation playlist here.

~ Noel

"The universe is made of stories, not of atoms.” – Muriel Rukeyser

A76 and its episodes are created by Noel Childs

Season 4 on the Human Spark is produced by Noel Childs
Season 3 on Scale is produced by Noel Childs
Season 2 on Change was produced by Noel Childs
Season 1 on AI was produced by Casey Hudetz and Noel Childs

Our theme music was composed and performed by Stella Solveig
and mixed and mastered by Abbey Nettleton

The outro was read by Trudie and Storey Childs

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