A common thread in Joah Searman's origin story is one of countering adversity.

Localeur was born in 2013 with a mission to help people discover and share the best local places to "eat, drink and play" in destinations around the world.

A tough market to crack (there have been many brands that have tried and failed along the way), Spearman's commitment to the cause along the way has seen the company survive and evolve over the intervening eight years.

The company has raised (only) a modest $6 million in funding - in part due to a strategy to grow on its own terms but equally, as he explains, when the time has come to seek investment he has faced the same reaction from the financial world as other black tech founders.

He joins us as the latest guest on How I Got Here.

HIGH is a weekly show produced by PhocusWire and Mozio, aimed at getting the inside stories behind startups and innovation in travel and transportation.

It's hosted by PhocusWire editor in chief, Kevin May, and Mozio co-founder and CEO David Litwak.

See omnystudio.com/listener for privacy information.

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