The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut! 161: 5 ways to reduce the chaos in startup selling
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Selling at early stage startups is chaotic!! So much is still up in the air and the team is constantly looking for ways to crack the code on the sales process. But we shouldn’t just accept the chaos. There are ways to reduce it.
In this episode, we talk about:
- Why a conversational intelligence tool is a must have
- The power of using common sales tools in the team (eg, how to handle top objections)
- The importance of getting the right talent on the team (and what that looks like)
- Why the team needs to be talking with each other all the time
- How to keep iterating
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