TechCheck Meta eyes AI-powered ad growth 7/29/25
Jul 30, 2025
Julia Boorstin, a CNBC correspondent specializing in media and technology, shares her insights on Meta's ambitious vision for ‘personal superintelligence’ in social media. She discusses how AI is set to transform digital advertising, enhancing ad creation and targeting. With an earnings report on the horizon, she also delves into what investors are anticipating and how economic uncertainties could influence Meta's growth strategies. Boorstin's analysis highlights the significant role of AI in shaping the future of advertising.
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Meta's AI Boosts Ad Growth
- Meta is leveraging AI to enhance ad creation, targeting, and measurement despite economic uncertainty.
- AI is seen as key to future digital advertising growth up to 80% of revenue by 2029.
Meta's AI Advantage Confirmed
- Bank of America considers Meta best positioned to gain from AI-driven advertising share.
- AI investments make Meta's content more engaging and ads more relevant, increasing ad effectiveness.
AI Integration Deepens at Meta
- Meta integrated AI deeply across its ad portfolio to improve ad creation cost and targeting.
- The company uses AI chatbots with over a billion users to boost engagement and ad views.