A fireside chat with photographer Andrew Collier about his love of photographing people and targeted approach to marketing.

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After school, Andrew worked for an advertising agency. In2002, he bought a camera, having hardly taken a photo since he was young. That camera rekindled his interest. But he said that he still had a fear of taking photographs of people. And when he went to a local camera club recently, he found that was what they were afraid of too. He found a course by Annabel Williams and did a one-day course with her.  After that, he found out he had some clients, got a grant, and signed up for Annabel’s course for a year. Andrew says his pictures were images which people were a part of, rather than a photo of them. He loved Robert Dawson's work . And Willy Ronis. He likes the way they present people in a big scene.

Sam asks about repeat clients as he seems to have lots ofthem. He talks about a client where he keeps going back and doing portraits as the family grows. He went to the house recently and it was full of his pictures. Andrew says the main thing he likes is photographing people, for personal or commercial use.
Sam brings up that Andrew has several websites with different brands and asks how he manages this. Andrew says that he is found online regularly. He says this is because he provides relevant content to the relevant audience. He says that his specific websites only have relevant photos. He then also has landing pages for all of the relevant local towns. Andrew is also blogging a lot on all of his websites.
Andrew’s other routes to market are networking. He says that this is a slow burn, but he gets work because he gets customers who have a connection who know, like and trust Andrew. He also uses artisan makers as a route to market. Hesays customers at artisan makers markets have money to invest in things they like, which could include photography.

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"In today’s business world, a great headshot is essential for personal branding and making the right impression. My team of assistants, makeup artists, and stylists work with me toensure every client looks their best and feels confident in front of the camera." - Andrew Collier