Side Hustle School Ep. 3242 - Weekend Workshop: “Digital Documentation” Earns Passive Income
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Nov 16, 2025 This segment reveals how a simple PDF guide generated $120,000 in its first year. It explores the gap in the market for comprehensive documentation, showcasing how Brett created a detailed Evernote guide. The story includes a pivotal moment when a $10,000 sales goal allowed his wife to quit her job, leading to daily passive income. The discussion emphasizes the model's success due to clear user needs and accessible pricing, encouraging listeners to apply similar tactics to their own projects.
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From Debt To Digital Payoff
- Brett Kelly documented every useful Evernote trick and compiled a 90-page guide called Evernote Essentials.
- The guide sold quickly, reaching $10,000 in 11 days and then averaging about $300 per day, generating life-changing income.
Launch Before Perfection
- Finish and launch rather than waiting for perfection; Brett let go of perfectionism to publish his guide.
- Shipping a solid product quickly allowed him to start earning and iterate from real feedback.
Use Idle Space To Earn
- Chris explains using your home on Airbnb while traveling as a simple way to earn extra income.
- He frames hosting as flexible and controllable, fitting into life rather than dictating it.
