If you’re doing mobile marketing on iOS, you pretty much have to use Apple’s SKAdNetwork. But SKAN has serious issues, including privacy-focused censorship thresholds: You don’t get all the data, so you can’t determine device-level granular marketing performance.
That means you can’t get great ROAS and ROI data ... and that makes optimizing advertising hard.
Now, there might be a solution using data science and machine learning to model the missing conversions and re-surface the missing data.
To check it out, we’re chatting with Singular product manager Evyatar Ram.
Growth Masterminds: mobile growth podcast