Before hitting 100,000 subscribers, Matthew Beem had taken out $60,000 in loans to fund his YouTube dreams. He customized cars for MrBeast, Logan Paul, Faze Clan, and more. But for Beem, it was never about the money. Two years later Beem's bet seems to have paid off — with 4.75 million subscribers and uploads routinely topping 2 million views.

In today's interview we discuss the risks of Beem’s all-in approach, how he stood out in the challenge genre, and his top retention tips for creators.

Chapters:

00:00 - 00:38 Meet Matthew Beem

00:39 - 01:40 Presented by HubSpot

01:41 - 09:13 Beem’s First Big Bet: MrBeast Car Giveaway

09:14 - 15:02 Beem’s Second Big Bet: Buying Logan Paul’s Car

15:03 - 18:12 Top Retention Killers

18:13 - 23:07 Intro Roast

23:08 - 24:28 Balancing Short Form Editing with Storytelling

24:28 - 25:20 HubSpot Presents: Creator Science

25:21 - 27:54 Advice for New Creators

27:55 - 30:28 Future of the Challenge Genre

30:29 - 34:02 How Matthew Makes Money

Follow me on:

Nicola Sturgeon hit the reset button on IndyRef2