Project Everyone's Efforts to Make UN's Sustainable Development Goals Famous

Project Everyone, founded by Kate Garvey, aimed to raise public awareness of the 17 UN Sustainable Development Goals. Initially, the challenge was to make the 17 goals recognizable by creating a brand identity for them, including icons, shortened names, and symbols. By collaborating with entities like Google, Project Everyone reached 3 billion people through various promotional activities and events with influential figures like Shakira and the Pope. Despite significant outreach, only 15% of the goals are on track, highlighting the need for continued efforts to keep the goals prominent among decision-makers, civil society, and businesses.