Bookworm

214: Simple Marketing for Smart People by Billy Broas

101 snips
Jan 17, 2025
Delve into innovative marketing strategies that shun sleazy tactics for genuine engagement. Explore the upstream-downstream metaphor to understand core messaging better. Discover the power of belief-building in content creation and how it transforms marketers into educators. Unpack the contrast between commodity and premium products through intriguing examples. Additionally, learn about optimizing productivity with time blocking and evaluate accessible marketing literature for beginners.
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ANECDOTE

Part-Time Video Editor Success

  • Mike created a sales page video using a part-time video editor.
  • He simply recorded the video and sent it to the editor, who handled the rest of the production.
ADVICE

PKM System Advice

  • Build a PKM system you trust by tweaking existing workflows.
  • Leverage frameworks like the PKM stack and creativity flywheel for a strong foundation.
ADVICE

Focus on Core Marketing Message

  • Simplify your marketing approach and stop overthinking various channels.
  • Focus on a core message instead of getting bogged down by tactics.
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