The Evolving Landscape of AI in Advertising

Artificial intelligence (AI) has transformed the advertising industry, with its capabilities surpassing traditional machine learning techniques that have been in use for decades. This evolution has led to a focus on autonomy, objectives, and the ability to draw inferences, which distinguishes current AI applications from past methods. Professionals in the advertising sector must now recognize that AI represents the new frontier of behavioral targeting, shifting the regulatory and business interests that were previously centered on behavioral targeting practices. The historical lessons learned from behavioral targeting can guide legal and business stakeholders in navigating the complexities and opportunities presented by AI.