The Monopoly Report
Episode 21: Omer Tene talks generative AI
Mar 12, 2025
Omer Tene, a partner at Goodwin Procter and a data protection expert, dives deep into the world of generative AI. He discusses the evolution of advertising influenced by AI, spotlighting the risks of bias and safety in targeting methods. Omer also unpacks challenges in navigating privacy regulations, stressing the need for transparency and accountability in the ad tech landscape. Additionally, he shares a personal touch, reflecting on the balance between work and leisure through his passion for skiing.
28:26
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Quick takeaways
- The rise of generative AI in advertising demands a shift in focus from traditional behavioral targeting to ethical practices and consumer trust.
- Collaboration between technologists and legal professionals is essential to navigate AI's complexities, prioritizing public perception alongside compliance.
Deep dives
The Evolving Landscape of AI in Advertising
Artificial intelligence (AI) has transformed the advertising industry, with its capabilities surpassing traditional machine learning techniques that have been in use for decades. This evolution has led to a focus on autonomy, objectives, and the ability to draw inferences, which distinguishes current AI applications from past methods. Professionals in the advertising sector must now recognize that AI represents the new frontier of behavioral targeting, shifting the regulatory and business interests that were previously centered on behavioral targeting practices. The historical lessons learned from behavioral targeting can guide legal and business stakeholders in navigating the complexities and opportunities presented by AI.
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