The Herd with Colin Cowherd Joe and Jada - Ralph McDaniels on Tupac in Juice, Video Music Box, directing Nas & Wu-Tang
Aug 21, 2025
Hip hop pioneer Ralph McDaniels, creator of Video Music Box, joins the conversation, sharing his incredible experiences with legends like Tupac and Biggie. He reflects on directing classic music videos for Nas and Wu-Tang Clan, and his groundbreaking documentary showcasing hip hop history. Fat Joe recounts a thrilling moment backstage with Tupac at a concert, highlighting the vibrant energy of the 90s hip hop scene. Ralph also discusses the importance of preserving the legacy of hip hop through archival efforts, ensuring future generations appreciate its cultural significance.
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Stage With Tupac And Biggie
- Fat Joe recounts being pulled onstage at a Budweiser Superfest where Tupac and The Notorious B.I.G. freestyled, giving him a legendary moment to tell.
- Big Daddy Kane shut down their jam to protect his headline time, which Joe remembers vividly.
Video Music Box Defined Hip‑Hop TV
- Video Music Box shaped how hip‑hop visual culture developed by giving street audiences a daily place to see videos and shout-outs.
- Ralph McDaniels argues that VMBox's street credibility balanced mainstream shows and helped hip‑hop grow into a global force.
Balance Stars With Street Cred
- Balance star power with street representation when programming events to ensure credibility and attendance.
- Ralph advises mixing big names with authentic street voices to keep hip‑hop connected to its roots.