VinePair Podcast Turns Out Americans Are Still Drinking
Dec 11, 2025
New survey data reveals that Americans, including Gen Z, are drinking at historic levels, debunking claims of reduced alcohol consumption. Financial pressures, rather than cultural shifts, are influencing some young people to drink less. Interestingly, the rise of sobriety trends on social media showcases a vocal minority, while the return to office settings may boost drinking rates. Additionally, Gen Z favors moderation over restrictive practices like Dry January, showing a nuanced relationship with alcohol. It's a dynamic conversation on modern drinking habits!
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Consumption Has Been Remarkably Stable
- IWSR data shows U.S. weekly drinks per adult have hovered between 10 and 12 since 1975, with a small recent dip.
- The notion that Gen Z is uniquely abstaining is unsupported by these long-term consumption patterns.
Fight With A Hedge-Fund Bro
- Adam recounts arguing with a hedge-fund investor who claimed Gen Z doesn't drink based on one employee.
- He used on-the-ground observations and industry experience to dispute that anecdotal conclusion.
Gen Z Drinks More Than The Narrative Suggests
- IWSR survey shows Gen Z reported increases in recent drinking between 2023 and 2025.
- That suggests Gen Z does not shun alcohol more than older cohorts when age and context are considered.