Yamini is the co-founder and CEO of Vymo. Prior to founding Vymo, Yamini was an engagement manager at McKinsey & Company. She spoke about picking the enterprise, creating a category, selling to enterprises and more in her interview with Roshan Cariappa.

Key Highlights:

00:00 Introduction

01:22 Picking the Enterprise

04:16 What makes the Enterprise different?

06:51 Important Self Evaluation Criteria for Enterprise

11:33 Creating a category

15:31 Selling to Enterprises

19:16 The Verticalization journey

22:28 Key learnings about Enterprise Customer Success

25:58 Balancing product vision v/s customer asks

28:48 Managing customer requests

32:16 Building a Service Delivery function

37:18 Building Partnerships

41:14 Defining the North Star metric

44:56 Aligning functions & teams

48:42 Evolution of SaaS

52:12 Advice to Founders

57:21 Closing Remarks

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Connect with Yamini:

Linkedin: https://www.linkedin.com/in/yamininatti/

Twitter: https://twitter.com/yamini_bhat

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Connect with Us:

Linkedin: https://www.linkedin.com/company/startupoperator

Twitter: https://twitter.com/OperatorStartup

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EP 100 : Enterprise SaaS Masterclass | Yamini Bhat (Co-Founder & CEO, Vymo)