121: Analog Focus, with Jeff Sheldon

Jeff Sheldon, designer and founder of Ugmonk, shares his journey of merging creativity with entrepreneurship. He discusses his unique analog productivity system, emphasizing tangible tools like physical task cards to enhance focus. The conversation touches on the psychological barriers artists face, embracing authenticity, and intentionality in design. Sheldon delves into the significant role of high-quality materials in product design and promotes an enjoyable creative process over profitability, advocating for a fulfilling work-life balance.