Today's guest is Zandra Moore. She is the Co-Founder and CEO of Panintelligence, an embedded analytics platform for SaaS vendors. Beyond the stellar work she does in tech, Zandra is a champion of inclusivity. In our interview with her and Andrew Davies recorded at SaaStock in 2022, Zandra discusses several topics that make you a better operator. Perhaps most importantly, she beats the drum on intentional inclusivity.

High Level Overview

• A look into taking a loss leading business component from one company and spinning it out into Panintelligence.
• Bringing people from outside the tech industry into tech.
• Utilize different training materials to let people consume an understanding of your product in a way that works for them.
• Thinking of your business as a data company, not just a software company.
• Nailing your go-to-market motion with a hyper focused Ideal Customer Profile.

Zandra's Talent Pipeline Blueprint

Zandra provided valuable insight into what building out a roster of high caliber operators looks like. Here is a guide based on her advice.

• Focus on diversity from the top down: Zandra stresses the importance of having a board that is representative of the folks within your company. By having diversity at the top level, it fosters diversity naturally in all areas below.
• Recruit outside the tech sphere: Zandra elucidates that bringing people from outside the tech industry into tech can offer a valuable perspective to folks who are not., You can invest in retraining programs like Northcoders. This will help create a more diverse workforce and bring in new perspectives.
• Utilize different training materials: Zandra recommends providing different training materials to let people consume an understanding of your product in a way that works for them. This can help with onboarding and getting people into the funnel. Panintelligence has their own courses offered on their site.
• Be intentional about inclusivity: Zandra explains that her own mother provided an example by working in tech instead of telling Zandra to get into tech herself. By bringing her passion and energy for the industry into the home, Zandra’s mother inspired Zandra to follow suit. She lists Ahead Partnership as a Leeds area organization that helps the private sector play a transformational role within their community.

Following Zandra's advice, it is essential to focus on diversity from the very start when building a talent pipeline. This means recruiting from outside of the typical tech sphere, as well as utilizing different materials to effectively train people from diverse backgrounds. Taking the time to prioritize diversity and inclusivity can ensure that you can build a team that is well-versed, experienced, and capable of taking on any task.

Further Learnings

You can learn more about Zandra Moore by following her on LinkedIn and Twitter.

Additionally you can follow along with what Zandra is up to with LeanInLeeds and No Code Lab.