Bloomberg Businessweek ICYMI: Building a Logistics Empire From the Ground Up
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Jul 14, 2025 Omair Tariq, CEO and founder of Cart.com, dives into the dynamic logistics landscape shaped by a global trade war. He shares insights on navigating order fulfillment challenges and the impact of tariffs on consumer sentiment. The conversation also touches on strategic expansions through acquisitions and supporting mid-market retailers. Most intriguingly, Omair discusses how AI is revolutionizing brand growth while ensuring sustainability, along with the complex hurdles faced by brands in international markets.
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Cart.com Infrastructure Powerhouse
- Cart.com provides infrastructure as a service, powering brands' technology and operations.
- The company manages about $10 billion GMV and half a billion dollars in revenue with 1,200 employees globally in 4 years.
Retail Volatility Amid Tariffs
- Tariffs and inflation caused volatile consumer behavior in retail over the last two years.
- The first quarter saw stockpiling ahead of tariffs; the second quarter experienced retail slowdowns due to uncertainty.
Double Down on Scale
- In uncertain times, doubling down and scaling quickly is crucial for brand survival.
- Cart.com aims for aggressive growth through organic expansion and acquisitions in logistics and tech.