Episode 679: Shaan Puri ( https://x.com/ShaanVP ) sits down with Robert Oliver ( https://x.com/thegeniusceo ) to break down his $100M TikTok strategy.

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Show Notes:

(0:00) TikTok Gold Rush

(13:00) The Playbook

(23:00) Brands crushing it

(36:00) Trends: Lookmaxing, pet luxuries, niche communities

(51:30) Mistakes to avoid

(1:03:00) Character design

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Links:

• Rob The Bank on YouTube - https://www.youtube.com/@robthebankmotion

• Rob The Bank on TikTok - https://www.tiktok.com/@thegeniusceo

• KaloData - https://www.kalodata.com/

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Check Out Shaan's Stuff:

Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

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Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

• Sam’s List - http://samslist.co/

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

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