Better Than Happy 548. Pro Coach Series Part 2: How Pros Approach Sales
Jan 16, 2026
Discover the surprising sales strategies that set professional coaches apart from amateurs. Learn why starting with a clear offer is crucial before diving into marketing. Uncover the importance of creating irresistible offers that resonate with clients' needs. Explore how visibility should focus on sharing genuine work, rather than seeking attention. Plus, get insights on overcoming financial assumptions about clients, making decisive offers, and motivating timely decisions. These principles aim to help you create a sales process that's both authentic and effective.
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Start With The Offer
- Begin building your business by designing the offer first before any marketing or content creation.
- Craft an offer that clearly states who it's for and why they will perceive it as exactly what they want.
Simpsons Gift Example
- Jody tells a Simpsons story where Marge gives Homer a gift that she actually wanted and says, "It's exactly what I wanted."
- The story illustrates the goal: make clients feel your offer is exactly what they wanted.
Make The Offer Obvious Value
- A compelling, high-value offer makes selling feel easy and confident.
- If your offer is clearly worth more than its price, you'll find the right buyers and move on from those who don't see the value.
