The Manufacturing Executive Thinking like a Marketer: Reframing the Sales Mindset w/ Chris Luecke
Feb 23, 2021
35:04
Manufacturers love trade shows. But for a year, we've had to do without them. Plus, shows may never come back the way they once were. How can manufacturers create content, build relationships, and generate leads without shows?
In today's episode, I talk with Chris Luecke, podcast host and community builder at Manufacturing Happy Hour. Chris offers a full plate of both strategic advice and down-and-dirty tactics about how sales-focused organizations can think more like marketers.
Here's what we discussed:
Why videos and podcasts are great ways for manufacturers to build relationships
How sales professionals can improve results with micro marketing
Ways manufacturers can leverage LinkedIn in a meaningful and impactful way
To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.
In today's episode, I talk with Chris Luecke, podcast host and community builder at Manufacturing Happy Hour. Chris offers a full plate of both strategic advice and down-and-dirty tactics about how sales-focused organizations can think more like marketers.
Here's what we discussed:
Why videos and podcasts are great ways for manufacturers to build relationships
How sales professionals can improve results with micro marketing
Ways manufacturers can leverage LinkedIn in a meaningful and impactful way
To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.