The Distribution by Juniper Square

How AI Is Transforming Private Markets - Alex Robinson - CEO & Co-Founder of Juniper Square

Oct 20, 2025
Alex Robinson, CEO and co-founder of Juniper Square, dives into how AI is transforming private markets. He discusses the strategic acquisition of Tenor Digital and the rise of private credit. Alex explains foundational AI breakthroughs and the critical role of prompt engineering for accuracy. He contrasts knowledge work with human interactions, predicting that AI will automate routine tasks while preserving essential human relationships. Finally, he urges GPs to embrace AI now, highlighting the importance of adaptability in the face of technological change.
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INSIGHT

Juniper Square's Core Role

  • Juniper Square positions itself as a fund operations partner covering technology, data, and fund administration for private market GPs.
  • The company serves ~2,300 GPs across asset classes and ~850 employees globally, giving scale and domain reach.
ADVICE

Choose Modern, Domain-Fit Technology

  • Integrate domain-specific platforms rather than shoehorning legacy systems into new AI-first stacks.
  • Acquire or partner with teams that combine GL experience and AI-era architecture for private credit operations.
INSIGHT

Where Today's AI Comes From

  • Modern LLM capabilities trace back to the 2017 'Attention Is All You Need' transformer breakthrough.
  • Few foundational models exist, and most companies build on them rather than pre-train new ones.
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