Alex Hormozi, a guy who gets shit done, shares his insights on making more money and offers actionable steps to build a great offering. They discuss handling criticism, using comparison to your advantage, and finding the best mentor. Other topics include the importance of valuing earning, discrediting others' success, improving sense of humor, developing largeness of presence, understanding learning and intelligence, and utilizing the rule of 100 to overcome fear.
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Quick takeaways
To build a successful business, reach out to friends and strangers for free feedback and iterate based on their input.
Use comparison as a tool for growth by learning from successful individuals in your field, avoiding judgment and negative self-comparison.
Leverage your time and efforts by getting others to promote your product or service, whether through customer referrals or establishing affiliate partnerships.
Embrace iteration and improvement by offering a wide range of features initially, then narrowing down based on customer feedback and demand.
Deep dives
Promotion and customer feedback
To build a successful business, you need to promote your product or service and gather feedback from potential customers. Start by reaching out to friends and strangers individually, offering your product or service for free and asking for honest feedback. Use their feedback to improve and iterate. If they like it, ask them to leave a review, refer others, or become a paying customer.
Comparison and competition
Comparison can be a valuable tool for growth, but avoid judgment and negative self-comparison. Instead, use comparison to learn from others who are successful in your field. Compete in a loving, friendly way and set your own goals to achieve success on your terms.
Leverage and scaling promotion
Focus on leveraging your time and efforts by getting others to promote your product or service. This can be through customer referrals, hiring employees or agencies, or establishing affiliate partnerships. Scaling your promotion and marketing efforts will help you reach a wider audience and ultimately drive more sales.
Iteration and customer-centric approach
Embrace the process of iteration and improvement. Begin by offering your product or service with a wide range of features and benefits, and then narrow down based on customer feedback and demand. Always keep the customer at the forefront and continually strive to meet their needs and desires.
The Power of Taking Action
Taking action is key to achieving success. It is important to focus on the behaviors and activities that will lead to desired outcomes. Learning without implementation is meaningless, so it is crucial to put knowledge into practice. The Rule of 100 suggests doing 100 primary actions every day to reach your goals. By quantifying and allocating time for specific actions, you can overcome fear and resistance. The sooner you start taking action, the faster you will see results.
Change Behavior to Achieve Growth
To achieve growth and success, it is essential to change behavior. Learning and intelligence are not enough if behaviors remain unchanged. The process of learning involves adopting new behaviors in familiar situations. By breaking down traits and skills into smaller behaviors, each behavior change contributes to personal growth. Transforming negative patterns, embracing a growth mindset, and taking consistent actions are integral to changing behavior and achieving desired outcomes.
Seek Internal Validation
The validation and judgment of others should not be the driving force behind your actions and decisions. Seeking external validation can limit your potential and satisfaction. Instead, focus on your own judgment and internal validation. Embrace the wisdom of an old version of yourself, like the Solomon frame, and seek guidance from your future self. Remember that you are in control of your own actions, and the opinions of others should not determine your self-worth or success.
Effort and Winning
The level of effort you put into your goals determines your success. Winning comes from giving your absolute best effort and leaving everything on the table. The Rule of 100 suggests dedicating time and effort to primary actions that drive progress towards your goals. Winning is not dependent on external factors, but on the amount of effort and work you put in. Redefine winning as giving your all and emptying your tank, and success will naturally follow.
Alex Hormozi is a guy who gets shit done. With his brash, proven effective style, he leverages a deep understanding of business and social dynamics to offer guidance for how to make more money, the Good way. His insights are actionable and unapologetic, serving as both a blueprint and an inspirational message to liberate individuals from the excuses and narratives that hinder them from accomplishing their goals.
In this live podcast session from Arkadia, we touch upon the principle of sacred reciprocity, actionable steps to both build a great offering and get it noticed, how to handle criticism and use comparison to your advantage, and where you can find the best mentor available (he/she is closer than you think). This is one of the most important podcasts on money and business I have ever been a part of.