In episode #2649, we explore why Wikipedia consistently ranks at the top of Google, the effectiveness of Google paid ads, and the rise of identity layering in marketing. We also make predictions for the future, including the continued growth of podcasts and YouTube, the importance of blogging, and the potential blunting of programmatic SEO.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Wikipedia's SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi's Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)
(00:43) Importance of updating content for generating more traffic
(02:01) Rise in hiring editors and decrease in hiring writers
(03:06) Discussion on Iman Godzill's content strategy for social media
(04:46) Potential challenges with making money online content
(06:00) Effectiveness of Google paid ads and revenue generation
(07:27) Predictions for 2024: identity layering and podcast popularity
(09:19) Continued pushback on management of ad spend
(09:55) Agencies needing to add more value to justify percentage fees
(10:31) Neil predicts that people will spend more time on less popular social networks.
(11:20) Neil explains that less popular social networks may have higher ROI.
(12:33) Eric predicts that YouTube will continue to be a dominant platform.
(13:35) Neil highlights the benefits of blogging for website traffic.
(14:22) Neil emphasizes the importance of creating unique content.
(14:58) Eric believes that black hat SEO tactics will be less effective.
(15:14) That’s it for today! Don’t forget to rate, review, and subscribe!

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