The Rise of Monoculture: The Apple Vision Pro Launch

The Apple Vision Pro launch created a moment of monoculture on social media, where everyone's feeds were inundated with videos featuring people wearing the device in various scenarios. This monocultural moment allowed for conversational video content, with creators engaging with each other through memes and videos that responded to the trend. Notably, YouTube creators played a significant role in normalizing Apple products in the past through memes and comical videos, which ultimately supports Apple's marketing efforts. This symbiotic relationship between tech companies and content creators is mutually beneficial, with creators monetizing the attention garnered by new tech releases and advertisers paying to reach an audience with high purchase intent.