S07 EP46: Jim Dorey's Secrets of Swimming to Success with your CPG Retail Distribution Strategy

On today’s episode, Kunle is joined by Jim Dorey, Senior VP of Inserra Supermarkets Inc., a supermarket chain owned by a family and works with ShopRite and PriceRite.

Every big hit story starts with a simple one. Jim Dorey’s success in working with two big retailers in the US started with him sitting in a corner of a small grocery store. Exposed to “people from all walks of life”, Jim became mindful and empathetic of people that come into the store and took the lessons he learned in building his life and his success.

Equipped with discipline, lessons he learned early in his life, and the privilege of getting into Harvard Business School in an executive management program, Jim made his way up to being the president of PriceRite from being a Procurement Manager in Wakefern. He shares that it was self-discipline and a positive mindset that paved the way for him. Being able to recognize his mistakes and learn from other successful people’s mistakes led him to write his book, Just Keep Swimming.

It’s a lesson-filled and inspiring episode as you’d hear Kunle and Jim talk about Jim’s journey to success, efficient resource allocation, and distribution, getting your CPG brand or FMCG noticed, and tips on establishing a capital stack for entrepreneurs. They also talk about building connections, radiating positive energy to people, gratitude, as well as learning from others’ mistakes.

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Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

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Recharge

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