Indie acquisitions, platform risk and life after selling Tweet Hunter for 8-figures
Jun 27, 2024
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Entrepreneur Tibo Louis-Lucas discusses indie acquisitions, platform risks, and life after selling Tweet Hunter for 8-figures. Topics include learning from failures, growing MRR with influencers, the emotional journey of selling a business, success through strategic influencer partnerships, reflections on success and acquisitions, and acquiring Feather for expanding newsletter capabilities.
Learning from failures and rapid growth through influencer partnerships.
Challenges in aligning products with market demands and navigating post-acquisition transitions.
Deep dives
Tebo's Transition to Indie Founder After Selling Tweet Hunter and Tapio
Tebo discusses his journey as an entrepreneur, moving from selling Tweet Hunter and Tapio to returning as an indie founder. He reflects on the freedom and relief of selling a business, the stress involved in building a startup, and the process of transitioning back to creating new projects. Tebo emphasizes the importance of learning from past failures and the shift in mindset towards compressing project evaluation timelines for quicker feedback.
Evolution of Tweet Hunter from Simple Concept to Significant Growth
Tebo shares the evolution of Tweet Hunter from a basic concept of displaying viral tweets to a successful product. He highlights that simplicity, like a wall of tweets, was the key feature that resonated with users. Tebo emphasizes the impact of strategic partnerships, such as collaborating with JK Molina, in fueling rapid growth, leading to substantial monthly recurring revenue growth.
Challenges and Successes in Influencer Partnerships
Tebo discusses the significance of influencer partnerships in driving product growth, citing the success of collaborations like the one with GK Monday for Tweet Hunter. He acknowledges the risks and rewards associated with such collaborations, emphasizing the need to find compatible and reliable partners. Tebo reflects on lessons learned from failed partnership attempts and the ongoing value of nurturing strong influencer relationships for sustained growth.
Managing Acquisitions and Post-Sale Experiences
Tebo delves into his acquisition strategies and post-sale reflections, narrating his approach to acquiring projects like Typeframes and Feather. He reflects on the challenges of aligning products with market demands and navigating competition, particularly when facing disruptive industry moves like Notion's entry into the blog space. Tebo highlights the complexities of post-acquisition transitions, emphasizing the importance of offering founders autonomy and exploring new market niches for continued growth.
Today we’re joined by Tibo Louis-Lucas, who is most well known for starting Tweet Hunter and Taplio in 2021, before selling the company in 2022 for 8 figures. Since then, Tibo has gone on to acquire an AI video creation tool, Typeframes, which he spun Revid.ai, and Feather.so, a Notion blogging platform.
Timestamps
00:00 Intro
01:17 Leaving Lempire and starting from scratch
03:00 Learning from failures
05:29 Growing MRR with influencers
13:38 How Tibo felt selling Tweet Hunter
18:55 Why Tibo will never sell a project again
25:14 Feeling paralysis after selling your startup
27:36 How Tibo has approached acquiring products
29:28 Have Tibo's acquisitions been a success?
34:15 Why Tibo acquired another project for $250,000
36:01 Did Tibo waste $250,000 on buying Feather?
As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.
If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on X @lmsqueezy.
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