Speaking Your Brand: Public Speaking Tips and Strategies

413: Design and Deliver Workshops that Get You Leads and Clients

11 snips

Oct 7, 2024

Diane Diaz, a lead speaking coach and expert in personal branding, shares her insights on effective workshop facilitation. They discuss the importance of aligning free or low-cost workshops with the right audience to boost lead generation. Several engaging techniques are revealed, including using personal stories and humor to create an enjoyable environment. The conversation emphasizes moving away from aggressive sales tactics while still effectively communicating offers, turning participants into future clients.

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Intro

00:00 • 2min

Creating Engaging Workshops for Lead Generation and Personal Branding

02:00 • 3min

The Importance of Personal Branding and Creative Networking

04:44 • 2min

Creating Engaging Workshops

06:45 • 20min

Transformative Workshops: Engaging Audiences Through Energy and Storytelling

26:54 • 3min

When you facilitate workshops and presentations for visibility and lead generation, we want to make sure you get the results you’re looking for.

It’s perfectly fine to do free or low-cost workshops, as long as the audience aligns with the types of clients you work with, you have an offer that would be of interest to them, AND you’re willing to make that offer.

So often, we hear from women that they don’t want to sell at these types of workshops or presentations.

But, that’s the reason to do them. You need to let the attendees know how they can work with you and give them an incentive to do so.

We recently facilitated a 90-minute in-person workshop for a group of women professionals who are alumni of a program called ATHENA NextGen that I went through in 2016.We got rave reviews from the workshop - and we got a bunch of leads and new clients!

In this episode, Diane Diaz and I talk about:

Deciding which of our offers to present to the audience and why
How we almost got stuck in the expert trap when we realized that we had a bunch of content and activities but no overarching lessons
How we use our framework to provide a cohesive journey of transformation for the attendees, not just information
The importance of sharing your own personal stories, even in workshops
Using humor and making it fun (even if no one else wants to participate in your dance party!)
The specific sales techniques we used

Links:

Show notes at https://www.speakingyourbrand.com/413/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

Carol Cox = https://www.linkedin.com/in/carolcox
Diane Diaz = https://www.linkedin.com/in/dianediaz/

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