How AI Changes the Game for Creative Teams

It’s a controversial statement, especially coming from the founder of one of the most famous creative agencies in the world: “Not all creativity is worth saving.” But it’s with that bold declaration that this episode of Where AI Works begins.

This time, host Kartik Hosanagar is joined by David Droga, founder of Droga5, and current CEO of Accenture Song, for a thoughtful and insightful discussion about AI’s transformative impact on the creativity industry. Together, they tackle the question of whether AI is becoming a critical creative partner for agencies and their clients, or if it’s potentially a threat in certain sectors. They also explore David’s belief that AI could actually be an accelerator and enabler for creatives by eliminating what he calls the ‘mediocre middle’. Listen to the very end and you’ll hear about David’s uplifting and inspirational vision for the future of creativity, and why he thinks true creatives are more relevant in more places than ever, despite the rapid pace of technological change.

Episode Highlights:

9:20 - David explains why he feels not all creativity is worth saving, and how AI will “industrialize the imagination.”

13:32 - Kartik and David discuss how AI is causing business leaders to rethink roles and responsibilities within their organizations. 

18:24 - David explains why he’s still bullish on creative people, but believes creative agencies need to adapt their business models.