In this episode of The Creator Passport Podcast, we’re diving into the real reasons you’re not getting brand deals in 2025. If you’ve been pitching nonstop, watching your inbox stay quiet, or wondering why this year feels tougher than ever, this conversation will give you the clarity (and action steps) you’ve been missing.

We break down the shifts we’re seeing on the brand side, the mistakes creators keep making, and the exact strategies we’ve used to land more inbound deals than ever, making this our biggest year for partnerships to date.

We’re covering:

The #1 industry shift in 2025 that’s changing how brands choose creators
Why ROI and proof of influence matter more than follower count
Audience alignment mistakes that kill your chances before you even pitch
The balance between growth content vs. brand-friendly content (and how to nail both)
Why generic ChatGPT pitches are backfiring and how to stand out instead
What to do if brands keep saying “we don’t have budget”
Negotiation mindsets that will help you close more paid deals
The professionalism gap most creators overlook—and how it’s costing them money

If you’ve ever thought, “Why am I not getting brand deals when everyone else seems to be?” this episode will help you reframe, reset, and start landing partnerships that actually pay.

🚨 LINKS & RESOURCES

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Episode 81: Using People and Tech to Find Capacity (with Trey Griggs from Lean Solutions Group)