

B2C vs B2B SaaS as an indie hacker - Val Sopi, Blogstatic
Jan 3, 2024
Val Sopi, founder of Blogstatic, talks about his journey in the SaaS industry, transitioning from web design to creating his own product. He discusses the challenges of pricing strategy and competing with Ghost. Val shares his pragmatic approach to growth decisions and why he prefers the B2B route over VC funding.
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GoodWarp: A Costly Early SaaS Bet
- Val built GoodWarp, a project management SaaS for agencies and scaled it with a team.
- The product reached $1,000 MRR but heavy payroll and missed goals led him back to freelancing.
Teaching Himself To Code Paid Off
- Val taught himself backend coding and built Claritask as a smaller project management tool.
- Claritask never took off and he sold it when a client bought the code without him joining their team.
Blogstatic Began As A Small Challenge
- Val created Blogstatic as a lightweight blogging SaaS after selling Claritask and aimed to build it quickly.
- He later took a loan and accepted a $30k investment-as-debt to work full time on Blogstatic.