What makes things go viral? How are some organizations able to garner incredible social media engagement? Where do organizations fall short? On this episode, we're sitting down with Kelley School of Business Marketing Professor Brian Vander Schee, who specializes in social media engagement. We discuss what organizations do that creates a high-level of social media engagement.

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Do you have a question? Looking to get help on a business decision? Know a great guest for our show? Email roipod@iupui.edu so we can help your organization make better business decisions.

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Ready to take your next step? Check out if a Kelley MBA is right for you: https://bit.ly/35cLVqy

How to create an engaging social media presence | Ep. 180