Scale Your SaaS 250: How to Educate Your Market to Win Traction - with Shaunak Roy
How To Educate Your Market To Win Traction – Shaunak Roy
EPISODE SUMMARY
It’s not easy to develop a SaaS product that people will love. As with any business venture, building and launching a startup software platform takes a lot of work; it’s a roller coaster ride out there. That’s why it’s necessary to understand the basics and how the entire process goes.
Yellowdig's CEO and founder, Shaunak Roy, talks about how their company started and how they built their product. He shares their process with Host and B2B SaaS Sales Coach Matt Wolach and the importance of going through every step.
PODCAST-AT-A-GLANCE
Podcast: Scale Your SaaS
Episode: Episode No. 250, “How To Educate Your Marketing To Win Traction – With Shaunak Roy”
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
Guest: Shaunak Roy, CEO & Founder of Yellowdig
TOP TIPS FROM THIS EPISODE
- Find Your Idea
- Study Your Niche
- Identify Your Problem and Develop a Solution
- Build Your Product
EPISODE HIGHLIGHTS
- Go Through The Basics
- Talk To Your Customers
TOP QUOTES
Shaunak Roy
[06:31] “The first question is, what's the problem? What are you trying to solve?”
[15:22] “There is no silver bullet; I mean, it's always like, kind of making sure all the bare basics are done right.”
[19:41] “Focus on the bare basics. It's easy to get kind of defocus and go the shiny object or that one thing if I did a company is going to grow, but the reality often is that the basics has to work.”
Matt Wolach
[01:36] “We're all living through it. And hopefully, we're living the dream, as they say.”
[13:58] “You are combining some of the education you're doing and just users sharing their experience. The more we can do that, the better that will help the marketing and sales effort.”
LEARN MORE
To learn more about Shaunak Roy and Yellowdig, visit: https://www.yellowdig.co/.
You can also find Shaunak Roy on LinkedIn at: https://www.linkedin.com/in/shaunak-roy-65231b/.
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.
Get even more tips by following Matt elsewhere: