EP 150: Cascades: How to Create a Movement that Drives Transformational Change with Greg Satell

If you could make a change—any change you wanted—what would it be? Would it be something in your organization or your industry? Maybe something it’s in your community or throughout society as a whole?

Creating true change is never easy. Most startups don’t survive. Most community groups never get beyond small local actions. Even when a spark catches fire and protesters swarm the streets, it often seems to fizzle out almost as fast as it started. The status quo is, almost by definition, well entrenched and never gives up without a fight.

In this groundbreaking book, one of today's top innovation experts delivers a guide for driving transformational change. To truly change the world or even just your little corner of it, you don’t need a charismatic leader or a catchy slogan. What you need is a cascade: small groups that are loosely connected but united by a common purpose.

As individual entities, these groups may seem inconsequential, but when they synchronise their collective behaviour as networks, they become immensely powerful. Through the power of cascades, a company can be made anew, an industry disrupted, or even an entire society reshaped. As Satell takes us through past and present movements, he explains exactly why and how some succeed while others fail.

We welcome Bestselling Author, Keynote Speaker and Innovation Advisor Greg Satell welcome back to the show.

We talk:

• "Cascades: How to Create a Movement that Drives Transformational Change"
• Success v Failure and why
• Boston v Silicon Valley
• Debunk the Blockbuster v Netflix story
• Occupy v Otpor, what worked and what did not
• How to build a change network
• Using a network to defeat a network
• Changemakers
• Nobody is an island
• Genome of values

More about Greg here:

https://www.gregsatell.com/

His Ted Talk here:

https://www.youtube.com/watch?v=IOt1dLVyHjQ