AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Outbound Squad
[Tactics] Multi-threading: Using "give to gets" to get to power
Mar 19, 2024
Explore how multi-threading in deals results in higher win rates by engaging multiple stakeholders. Learn about the 'give to gets' strategy to align with buyers' desired outcomes and secure commitments for successful deals. Navigating demo preparation and securing commitments for future actions is also discussed, emphasizing the importance of aligning on the buyer's desired outcome and involving key stakeholders through effective communication strategies.
07:28
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Engaging multiple stakeholders increases win rates in deals.
- Using 'Give to Get' framework aligns efforts and secures commitments in sales interactions.
Deep dives
Importance of Multi-Threading in Sales Deals
Engaging multiple stakeholders in sales deals significantly increases win rates. Data from various sources confirms that involving four to five stakeholders in a deal leads to two to three times higher win rates compared to deals with just one or two contacts. When representatives have two or more people in the second sales call, win rates can almost double. Multi-threading involves getting key decision-makers aware of and involved in a deal to prevent it from stalling.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode