The Secret Ratings Agencies That Control Media Advertising: Freddie Sayers

“In this complex machinery, there are these things called ratings agencies ... and they put a number on how trustworthy individual publications are,” says Freddie Sayers. “If they give you a zero or they put you on the naughty list, you don’t get any advertising. Your business model is pretty much turned off overnight.”

Mr. Sayers is the editor-in-chief of UnHerd, and he recently started looking into the systems of programmatic advertising after he discovered UnHerd had been given a zero rating for trustworthiness and placed on a “dynamic exclusion list” by the Global Disinformation Index.

In this episode, he breaks down what he’s uncovered about the workings of what he calls “the disinformation industry.”

“This is taxpayer dollars flowing into completely unaccountable, self-created organizations,” Mr. Sayers says.

Views expressed in this video are opinions of the host and the guest, and do not necessarily reflect the views of The Epoch Times.