Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 1164: Why you're losing sales... and how storytelling can fix it w/ Mitchell Schuckman
Mitchell Schuckman spent nearly four decades at a global accounting and consulting firm, but his story is anything but typical. In this episode, we celebrate the launch of his new business—and his book—that showcase his passion for coaching, leadership, and the art of storytelling. From redefining sales through empathy to making career pivots that align with purpose, Mitchell’s journey is packed with lessons for any entrepreneur who wants to lead authentically and connect meaningfully.
Whether you're an executive, a coach, or a creative entrepreneur, this episode will challenge you to think about business not just as numbers—but as people, stories, and moments that matter.
💡 What You'll Take Away For YOUR Business
- 🧠 Why sales isn't about "selling"—it's about relating through empathy and curiosity
- 🗣️ How to use personal storytelling to win more business and deepen relationships
- 🛠️ Mitchell’s formula for turning everyday experiences into client-converting stories
- 🪞 How to help clients untangle personal and professional challenges with clarity
- 🎯 The mindset shift from “winning vs. losing” to “learning and growing”
- 🧩 What triggers meaningful change in business—and how to identify them in yourself
- 📚 The behind-the-scenes process of launching a book using stories + AI
📝 About the Guest
Mitchell Schuckman is the founder of The Schuckman Group, an executive coaching and leadership development firm launched after a successful career as a partner at a global consulting firm. He’s a professional certified coach, sales strategist, and now author of I'll Tell You a Great Story: Building Closer Relationships and Winning in Business Through Storytelling. Mitchell brings a uniquely human approach to business – blending empathy, storytelling, and decades of leadership experience to help others succeed with clarity and confidence.
🎯 Guest’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
“Be your authentic self. Approach others in business with empathy and curiosity.”
🔑 Key Takeaways from His Advice:
✔ Authenticity builds trust—and trust builds business
✔ Empathy and curiosity are the new power skills in sales and leadership
✔ You’ll succeed faster by embracing who you truly are instead of trying to “perform” business
📢 Memorable Quotes
- “Selling is relating. If you care about people, you can be great at sales.” – Mitchell Schuckman
- “Our whole lives are stories—your job is to find the ones others can see themselves in.” – Mitchell Schuckman
- “I never lose. I either win or I learn.” – Mitchell Schuckman
💡 Actionable Takeaways
- ✅ Reframe sales as relationship-building—ask better questions, listen deeper
- ✅ Start collecting your own stories—every experience can become a teaching moment
- ✅ When facing business stress, zoom out and separate personal vs. professional challenges
- ✅ Don’t wait for January 1st—use today as your fresh start to reach the next level
🔗 Links & Resources