Join us in Seattle for the Inclusive Product Management Summit on May 12th and May 13th. Info at https://summit.info.foster.uw.edu/

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman welcomes Michael Broome (Vituity) and John Mark Nickels (Waymo) as they discuss how PMs can develop a team culture. PMs play a critical role in creating and shaping the culture of their teams. Team culture refers to the shared beliefs, values, attitudes, and behaviors that shape the way a group of individuals works together towards a common goal. As a PM, it is important to be intentional about creating and shaping the culture of your team to ensure that it aligns with the values and goals of the organization.

Disclaimer: All opinions of the speakers are their own.

Resources:

• Foster the Product: Leading teams and aligning stakeholders toward a common vision - Foster Blog (uw.edu)
• Lead from the Core: The 4 Principles for Profit and Prosperity - Jay Steinfeld

What to Listen For:

• 00:00 Intro
• 05:00 How PMs can develop a team culture
• 06:34 When does a team culture become important
• 08:43 The right time to start developing a team culture
• 09:59 Learning team dynamics through sport
• 12:26 The four ingredients of a team
• 15:12 When it works for the team but not for an individual
• 20:07 How to have difficult conversations with your team
• 21:30 Getting a group to work together
• 23:58 Having a strategic goal
• 25:58 The importance of clarity in vision and strategy
• 29:34 How to learn and celebrate from mistakes
• 34:31 Frameworks to bring out the best in you
• 39:00 Motivating teams to reach their potential and set aside personal ego
• 41:08 Tips to develop a team culture
• 43:00 Having difficult conversations with people you report to and incentives for a team
• 47:41 Final thoughts