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In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman welcomes Michael Broome (Vituity) and John Mark Nickels (Waymo) as they discuss how PMs can develop a team culture. PMs play a critical role in creating and shaping the culture of their teams. Team culture refers to the shared beliefs, values, attitudes, and behaviors that shape the way a group of individuals works together towards a common goal. As a PM, it is important to be intentional about creating and shaping the culture of your team to ensure that it aligns with the values and goals of the organization.

Disclaimer: All opinions of the speakers are their own.

Resources:

What to Listen For:

00:00 Intro
05:00 How PMs can develop a team culture
06:34 When does a team culture become important
08:43 The right time to start developing a team culture
09:59 Learning team dynamics through sport
12:26 The four ingredients of a team
15:12 When it works for the team but not for an individual
20:07 How to have difficult conversations with your team
21:30 Getting a group to work together
23:58 Having a strategic goal
25:58 The importance of clarity in vision and strategy
29:34 How to learn and celebrate from mistakes
34:31 Frameworks to bring out the best in you
39:00 Motivating teams to reach their potential and set aside personal ego
41:08 Tips to develop a team culture
43:00 Having difficult conversations with people you report to and incentives for a team
47:41 Final thoughts

84: Developing a Team Culture